We love the glossies. They exist to distract us with their glamour. It’s as if Benetton’s, revolutionary 80s, advertising never happened for August 2012’s, UK editions, Vanity Fair and Vogue.
Subtle, conventional, uncontroversial, Louis Vuitton promotions feature liveried guard, luxury coach interior, stern faced models in sculptural hats, vertiginous platforms, fine denier hosiery, polished leather gloves, and bejewelled, cupcake buttons, in Vogue. The luggage company’s aspirational offering, for Vanity Fair, shows Muhammad Ali with boxing gloved, be-jeaned, glorious tiny grandson and unzipped LV holdall in luxuriant, pooled garden.
Editorial in VF involves itself in matters of the moment. Annie Leibovitz’s photos of Nobel Peace Prize winners create startling juxtapositions of Mikhail Gorbachev with the 14th Dalai Lama, Professors Jody Williams and Mohammad Yunus, Dr. Shirin Ebadi, Lech Walesa, F.W. de Klerk with Jimmy Carter, 39th president of the United States.
Described as a ‘wayward teenager,’ the Yale alumna and the much missed, Marie Colvin, famously quoted as saying, ‘I never drink when I’m covering a war,’ is celebrated in over 14 gripping pages, by Marie Brenner, as the world of Rachel Weisz’s scary fiction is contrasted with this real life drama of love and war.
In the revelatory economics of ‘Microsoft’s lost decade’ we discover that Google has ‘almost the same amount of cash on its books as Microsoft’ and that Steve Jobs blames Bill Gates for not putting enough emphasis on brilliant products, tending to ignore the humanities and liberal arts. Well duh!
Latest trends in marketing are emerging through the rich West’s involvement with fabulous food provenance, sensed through the actual taste bit from the aesthetic list. Stunning Art makes my mouth water and never more so than when devouring Fashion ads. Gucci’s deep, dark oils across Vogue‘s double pages with spotlit glitter, glamour, glitz on belts, bags, rings and statement jewels are beguiling as Belgian chocolates.
Wondrous evocations of the Chanel legend drift across pages, one of pure white space. In a shade, dreamed from the sky at midnight, textured fine wool, with deeper contrast trim and sleeves appear on a porcelain and spun-ebony model. More genius styling from teams behind Bottega Veneta, Dolce & Gabbana, DKNY, Prada, Armani, Burberry Prosum make up selling-copy as divine post-modern theatre.
Although it hardly matters, with all this other scrumptiousness, editorial remains a delightful, image-rich feast, too. In this August Vogue there’s nothing more serious than the sobering thought, from editrice, Alexandra Shulman, ‘everyone loves a good diktat!’ So let’s just say, ‘Keep taking the tablets.’