‘I want to be there, NOW!’ to quote Axel Sheridan.
It might have been fun in 1954 with Barthes but in Summer 2015 I was on my way but I had to cry off. I will make do with a Chanel presentation in London this July and maybe I can make Paris somehow, before 2018.
‘What was it about her face?” thought Roland Barthes sitting in Café Flore, Boulevard Saint-Germain, Paris, after seeing Audrey Hepburn in the first French screening of ‘Roman Holiday’ on April 4th, 1954. Surrounded by Alain Robbe-Grillet, Michel Butor, Françoise Sagan, Nathalie Sarraute, Romain Gary, Yves Saint Laurent, Pierre Bergé, Marcel Rochas, Gunnar Larsen, Givenchy, Lagerfeld, Paco Rabanne, Guy Laroche, Tristan Tzara, Alberto Giacometti, Dali, Jacques Lacan, inspiration came thick and fast for Barthes.
Between 1954 and 1956 his stunningly provocative and most influential text, ‘Mythologies,’ observing cinema, advertising, fashion magazines, motor shows, began challenging ideas about Hollywood, striptease, steak, wrestling, wine, and film forever.
Born in 1915, Barthes has become the ‘go-to’ guy for story angles and inspiration for 21st century art, media, advertising, fashion professionals and his reputation today rivals that of any of his Parisian contemporaries.
Of Fashion he wrote that it became an industrial synthesis between its making, and its selling. He recognised the contradiction, inherent in the industry, of Fashion being readily available for the many, without losing its ability to raise stakes or status for an individual.
Tomorrow I’ll write about Parc Citroen, Parc Asterix and the pack of peanut butter sandwiches!