“In 1952, when the lovely young Queen Elizabeth came to the throne bringing with her a revival in Tudor-style bodices and modest high collars, Marilyn Monroe was shocking the world by appearing in a calendar in just a bikini top and a pair of Levi’s.
Fashion Media Promotion: the new black magic looks at how fashion, as an industry, has adapted itself over the last 60 years to always command an important role in the global marketplace. It explores how, through communication methods such as advertising, digital and print media and cinema, fashion has waved its magic wand and entranced the whole world.
Revelling in the nostalgia of some classic fashion firsts since the Queen came on the throne, Fashion Media Promotion explores, with some humour, the impact of quintessentially British designers such as Mary Quant, Paul Smith and Vivienne Westwood on both British culture and fashions abroad.
This insightful book will appeal, one trusts, to fashion students and lovers, film buffs and writers as it searches every corner of the fashion world’s monopoly, from the inspiration of Hollywood classics such as Gone with the Wind to a critique of Roland Barthes’ promotional work.
The book, published by Wiley-Blackwell, includes 60 original full colour illustrations. Images of Audrey Hepburn’s glamour, Mary Quant’s Mini-skirts to Kate Moss’s androgynous appeal really bring to life how fashion has evolved over the decades.
“I have always been fascinated by how fashion links the generations and this has never been more the case than over the last 60 years. To keep us talking about it, fashion always has to find new ways to shock and thrill people, yet it also draws on past trends. Today a granddaughter might envy the clothes her grandmother used to wear in the 1950s.”