Scent Noir

No.5 Coco Chanel is the controversial figure of Fashion.  It’s part of the label’s allure!

Students working on cosmetic floors of department stores all want to be selling the fascinating brand yet the genius behind it is a calculating, nonchalant, femme fatale!

In Thursday night’s feature  on BBC 4  a story, I thought was just a re-telling of a rumour, proves to be about her actual devious plotting and career building subterfuge!

Coco Chanel’s revolutionary perfume concept was as audacious as her outlandish designer clothing. At its launch, in 1921, it was an instant hit but in the 1920s and 1940s the Number 5 brand was at the centre of a war between the celebrated designer and her entrepreneurial business partners, the Wertheimer brothers.

In the thrilling and dark development of the world’s most famous perfume friends and colleagues become enemies and adversaries!

During WWII, with the help of her high-ranking Nazi lover, Coco Chanel attempted to oust her Jewish partners – who had fled German-occupied France and were operating the business from New Jersey – to take control of the highly lucrative business.

On Thursday these shocking revelations were confirmed, with archive footage of Gabrielle herself and her secret staircase at the Ritz.  Directed by Stephane Benhamou, the Wertheimer brothers Paul and Pierre did not make personal archive appearances but were represented by animated cut outs!

“The No. 5 War,” documentary  premiered at the Jerusalem Jewish Film Festival in January 2017. Here director Stephane Benhamou told audiences that his long days burrowing in French archives, not only let him tell the story of one of the most popular fragrances in the world, but proved beyond doubt that Chanel was ready to exploit the Nazi race laws to increase her wealth and power.

One thought on “Scent Noir

  1. Jayne Sheridan

    Reblogged this on Cinema Fashionista and commented:

    Chanel’s mystique rests on the myth of her hard-headed inspirational actions to become the orphan who began a Fashion house, still the most successful on the planet!

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