Do any of us have enough ‘fun’?
The last time we can be sure we were glimpsing the idea of fun’s potential seems to have been the 1960s. So now the word is the super signifier for that decade.
Used by Barbara Hulanicki on her ‘Desert Island Discs,’ by Miranda Hart’s fictional mother, often in interviews with Mary Quant; it expresses the possibility of freedom and pleasure.
Fizzing with the excitements left over from the take-up of Modernism, in the 1950s, by the 60s for the first time in history the young had money to spend. Quant, Hulanicki, et al were there waiting for their Art School educations to liberalise the rest and so we began to spend every night, ‘out’!
The moment when it was possible to be having the most fun is surely when Modernism morphed into to its ironic younger sister, the multifaceted, ducking, dodging, diving, diva, post-Modernism.
The revolutionary, tone-setting, Biba brought in well-designed clothes and accessories for a new object-of-desire-hungry demographic.
Brighton Art college graduate Fashion illustrator Barbara Hulanicki opened a mail order clothing company with her husband, Stephen Fitz-Simon. Their Postal Boutique was overwhelmed with orders for a sleeveless gingham shift dress featured in the ‘Daily Mirror.’